PUBLICAÇÃO DE COMUNICAÇÃO

Transcultural Media Narratives: Cross-Cultural Communication Insights

This book offers a compelling exploration of how media shape cross-cultural communication in an increasingly globalized world. It covers diverse cultural contexts, examining indigenous perspectives through Māori narrations in New Zealand’s Otago region, European political cartoons critiquing the refugee crisis, and urban art in Mexico confronting social issues. The narrative extends to language and cultural dynamics, shedding light on Telugu cinema in India, coffee culture in Indonesia, and the critical need for cultural sensitivity in cross-cultural interactions. It also investigates the evolving role of new media, such as feminist advertising in Portugal, media framing of geopolitical conflicts, and ethical dilemmas posed by AI technology, with illustrative examples from global contexts, including Japan. Further, the book analyzes media representations of healthcare, immigration, and social media activism in Morocco, revealing how media influence public opinion and drive social change. Ultimately, this book provides profound insights into the power of media as a catalyst for global inclusivity and cross-cultural understanding, making it a valuable resource for scholars, practitioners, and anyone interested in the intersections of media, culture, and communication.

AUTORES / EDITORES

Eduardo Camilo and Karima Bouziane (Eds)

COLEÇÃO

Livros de Comunicação

ANO DA EDIÇÃO

2024

ISBN

978-989-9229-24-2

PUBLICAÇÃO DE COMUNICAÇÃO

Transcultural Media Narratives: Cross-Cultural Communication Insights

AUTORES / EDITORES

Eduardo Camilo and Karima Bouziane (Eds)

COLEÇÃO

Livros de Comunicação

ANO DA EDIÇÃO

2024

ISBN

978-989-9229-24-2

Índice

Foreword - 11
Eduardo Camilo & Karima Bouziane

PART ONE: CROSS CULTURAL PERSPECTIVES - 15

Mapping Māori Wetlands within Cross-Cultural Storytelling - 17
Sara Pasetto

Exploring Images of an Intercultural Europe: A Semantic Approach to Political Cartoons of the Refugee Crisis in the Mediascapes - 47
Daniel Noversa & Rita Ribeiro

Porous Borders: The Inter-semiosis in Efe de Froy’s Visual Remix - 73
Andrea Medina Téllez Girón

PART TWO: LANGUAGE, CULTURE AND IDENTITY - 95

Discourse Analysis of Telangana Cccent in Telugu Movies - 97
Mada Srilatha

Reclaiming Authenticity: Decolonizing Coffee Through Flavor in Yogyakarta’s Cafe Culture in Indonesia - 123
Muhammad Raffi Sopyan & Fuji Riang Prastowo

Terminological Issues in New Media Translation - 153
Ilham Ezzarrouki

PART THREE: NEW MEDIA AND COMMUNICATION - 169

The Impact of Femvertising on the Attitudes of Portuguese Consumers: The Case of Women’s Secret - 171
Catarina Mendes & Alexandre Duarte

PART FOUR: MEDIA AND SOCIETY - 203

Media Framing in the 2023 Palestinian-Israeli Conflict: A Crossroads of Narratives and Implications - 205
Mouad Mbeker

The Ethics of AI in Media: Crafting Integrity, Inclusivity, and Impact - 229
John Blake

Healthcare Insurance Reforms in Morocco in a Cross-cultural Context: A Critical Analysis of Discourses by Online Moroccan Immigrant Voices and State Media Outlets - 255
Oussama Raqui

Perceptions of Otherness: Visual Framing of Sub-Saharan Immigrants in Moroccan Online Press and Its Implications for Emotional Responses and Attitudes - 273
Hatim El Farouki

Facebook - Setting the News and Public Agendas in Morocco - 301
Hassan Skouri

Editors - 319
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