by Isabel Ruiz-Mora, Gisela Gonçalves & Ian Somerville (Org.)
Coleção: Livros LabCom
Ano da edição: 2019
ISBN: 978-989-654-552-9
Preço da edição impressa: € 15
Encomendar
Download PDF - 8171 KB
Sinopse
Índice
Introduction - 9
Isabel Ruiz-Mora, Gisela Gonçalves & Ian Somerville
Symbolic or real? Sustainability and CSR in social media
communication in the energy sector. A triangulated approach analysing
hashtags and keywords - 17
Emilia Smolak-Lozano & Adriana Paliwoda-Matiolańska
Emerging political actors in the digital age. The case of the Platform for People Affected by Mortgages (Spain) - 47
Leticia Quintana-Pujalte & Antonio Castillo-Esparcia
Positive communication for the development of triple bottom line (TBL) companies - 71
María Belén Barroso & Alejandro Álvarez Nobell
Communication strategies that support grassroots movements against
anti-environmental policies: Student participation in the creation of
Bosque Urbano (Urban Forest) for Málaga - 97
Isabel Ruiz-Mora & Ana-Elizabeth González
Framing energy issues on TV in a climate change scenario - 121
Carmen Del Rocío Monedero Morales & María Teresa Mercado Sáez
Online radio broadcasts: the strengths of independence and key points
in their consolidation. The case of Carne Cruda, Radiocable and El
Extrarradio in Spain - 137
Silvia Olmedo Salar & Paloma López Villafranca
Multimedia approaches to resilience and education: An educommunication experience at the University of Malaga (Spain) - 153
Florencio Cabello Fernández-Delgado & Maria Teresa Rascón Gómez
Stickers on politics. The power of a brand is its weakness – a case of activism and subvertising - 173
Ana Duarte Melo & Sara Balonas
The feminization of politics and its influence on organizational communication strategy. A case study - 199
Ainara Larrondo Ureta, Julen Orbegozo Terradillos
The us presidential campaign from a european viewpoint. The power of visuals - 223
Carlos de las Heras-Pedrosa, Carmen Jambrino-Maldonado, Patricia Iglesias-Sánchez & Jairo Lugo Ocando
Professional associations or activists? The case of Conferp in
defending an ethical identity for public relations in Brazil - 251
Gisela Gonçalves, Nathalia de Pinho Pereira & Bianca Persici Toniolo
Contributors - 273