COMMUNICATION AND RECEPTION:
THE PUBLIC FACING THE MEDIA

< PRESENTATION >

The studies on reception have a wide presence in the universe of Communication Sciences. With a s trong theoretical and empirical tradition, where the best work in this area can be found, such studies have opened room for the convergen ce of theoretical elements from Rhetoric, political deliberation pro cesses, public and audiences analysis, as well as from the technical k nowledge coming from Journalism and Advertising, and related to seduction and persuasion. What better proximity than the one that begets clo se to our daily life what's far and unimaginable? The concept of proximit y has political, technological, stylistical, textual and psychological dimensions. In this meeting, one looks forward to analyse this subj ect, transversal in many of the ongoing research at UBI, and also in the Portuguese University.

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