{"id":5933,"date":"2007-07-02T15:07:13","date_gmt":"2007-07-02T15:07:13","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=5933"},"modified":"2022-10-07T15:53:35","modified_gmt":"2022-10-07T15:53:35","slug":"manual-da-teoria-da-comunicacao","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/manual-da-teoria-da-comunicacao\/","title":{"rendered":"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O"},"content":{"rendered":"<article>\n<section id=\"ConteudosArea\">\n<div id=\"Conteudos\" class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-8 col-sm-8 col-xs-12\">\n<div class=\"itemCorpoLivro\"><\/div>\n<p><span class=\"itemCorpoLivro\">A \u201ccomunica\u00e7\u00e3o\u201d assumiu um lugar t\u00e3o central nas nossas sociedades que se tornou corrente a a\ufb01rma\u00e7\u00e3o de que vivemos em plena \u201csociedade da comunica\u00e7\u00e3o\u201d; uma tal express\u00e3o tornou-se mesmo tema de Congressos dos cientistas da comunica\u00e7\u00e3o.<br \/>\nPorque \u00e9 que a nossa sociedade se tornou uma sociedade de tal forma \u201cconquistada pela comunica\u00e7\u00e3o\u201d que, quer individual quer colectivamente, nos encontramos submetidos a uma verdadeira \u201cobriga\u00e7\u00e3o de comunica\u00e7\u00e3o\u201d?<\/span><\/p>\n<p class=\"style2\"><span class=\"style2\">Pre\u00e7o da edi\u00e7\u00e3o impressa:\u00a0<\/span>\u20ac 15<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/article>\n<div class=\"clear clearfix\"><\/div>\n<footer id=\"RodapeArea\">\n<div id=\"Rodape\" class=\"container\">\n<div class=\"row\"><\/div>\n<\/div>\n<\/footer>","protected":false},"excerpt":{"rendered":"<p>A \u201ccomunica\u00e7\u00e3o\u201d assumiu um lugar t\u00e3o central nas nossas sociedades que se tornou corrente a a\ufb01rma\u00e7\u00e3o de que vivemos em plena \u201csociedade da comunica\u00e7\u00e3o\u201d; uma&hellip;<\/p>","protected":false},"author":2,"featured_media":5934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-5933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livro-comunicacao","category-publicacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/manual-da-teoria-da-comunicacao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"A \u201ccomunica\u00e7\u00e3o\u201d assumiu um lugar t\u00e3o central nas nossas sociedades que se tornou corrente a a\ufb01rma\u00e7\u00e3o de que vivemos em plena \u201csociedade da comunica\u00e7\u00e3o\u201d; uma&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/labcom.ubi.pt\/en\/manual-da-teoria-da-comunicacao\/\" \/>\n<meta property=\"og:site_name\" content=\"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/labcom.ubi.pt\/\" \/>\n<meta property=\"article:published_time\" content=\"2007-07-02T15:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T15:53:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"283\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Botelho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Botelho\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/\"},\"author\":{\"name\":\"Beatriz Botelho\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a\"},\"headline\":\"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O\",\"datePublished\":\"2007-07-02T15:07:13+00:00\",\"dateModified\":\"2022-10-07T15:53:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/\"},\"wordCount\":87,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg\",\"articleSection\":[\"Livro Comunica\u00e7\u00e3o\",\"Publica\u00e7\u00e3o\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/\",\"url\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/\",\"name\":\"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg\",\"datePublished\":\"2007-07-02T15:07:13+00:00\",\"dateModified\":\"2022-10-07T15:53:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage\",\"url\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg\",\"contentUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg\",\"width\":200,\"height\":283},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/labcom.ubi.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/labcom.ubi.pt\/#website\",\"url\":\"https:\/\/labcom.ubi.pt\/\",\"name\":\"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\",\"description\":\"Unidade de Investiga\u00e7\u00e3o Cient\u00edfica da Faculdade de Artes e Letras da Universidade da Beira Interior\",\"publisher\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/labcom.ubi.pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/labcom.ubi.pt\/#organization\",\"name\":\"LabCom - Comunica\u00e7\u00e3o e Artes\",\"url\":\"https:\/\/labcom.ubi.pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png\",\"contentUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png\",\"width\":1920,\"height\":573,\"caption\":\"LabCom - Comunica\u00e7\u00e3o e Artes\"},\"image\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/labcom.ubi.pt\/\",\"https:\/\/www.instagram.com\/labcom_ubi\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a\",\"name\":\"Beatriz Botelho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g\",\"caption\":\"Beatriz Botelho\"},\"url\":\"https:\/\/labcom.ubi.pt\/en\/author\/beatriz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/labcom.ubi.pt\/en\/manual-da-teoria-da-comunicacao\/","og_locale":"en_US","og_type":"article","og_title":"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","og_description":"A \u201ccomunica\u00e7\u00e3o\u201d assumiu um lugar t\u00e3o central nas nossas sociedades que se tornou corrente a a\ufb01rma\u00e7\u00e3o de que vivemos em plena \u201csociedade da comunica\u00e7\u00e3o\u201d; uma&hellip;","og_url":"https:\/\/labcom.ubi.pt\/en\/manual-da-teoria-da-comunicacao\/","og_site_name":"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","article_publisher":"https:\/\/www.facebook.com\/labcom.ubi.pt\/","article_published_time":"2007-07-02T15:07:13+00:00","article_modified_time":"2022-10-07T15:53:35+00:00","og_image":[{"width":200,"height":283,"url":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg","type":"image\/jpeg"}],"author":"Beatriz Botelho","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Beatriz Botelho"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#article","isPartOf":{"@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/"},"author":{"name":"Beatriz Botelho","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a"},"headline":"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O","datePublished":"2007-07-02T15:07:13+00:00","dateModified":"2022-10-07T15:53:35+00:00","mainEntityOfPage":{"@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/"},"wordCount":87,"commentCount":0,"publisher":{"@id":"https:\/\/labcom.ubi.pt\/#organization"},"image":{"@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage"},"thumbnailUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg","articleSection":["Livro Comunica\u00e7\u00e3o","Publica\u00e7\u00e3o"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/","url":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/","name":"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/labcom.ubi.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage"},"image":{"@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage"},"thumbnailUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg","datePublished":"2007-07-02T15:07:13+00:00","dateModified":"2022-10-07T15:53:35+00:00","breadcrumb":{"@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#primaryimage","url":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg","contentUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110824-serra_paulo_manual_teoria_comunicacao_capa.jpeg","width":200,"height":283},{"@type":"BreadcrumbList","@id":"https:\/\/labcom.ubi.pt\/manual-da-teoria-da-comunicacao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/labcom.ubi.pt\/"},{"@type":"ListItem","position":2,"name":"MANUAL DA TEORIA DA COMUNICA\u00c7\u00c3O"}]},{"@type":"WebSite","@id":"https:\/\/labcom.ubi.pt\/#website","url":"https:\/\/labcom.ubi.pt\/","name":"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","description":"Unidade de Investiga\u00e7\u00e3o Cient\u00edfica da Faculdade de Artes e Letras da Universidade da Beira Interior","publisher":{"@id":"https:\/\/labcom.ubi.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/labcom.ubi.pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/labcom.ubi.pt\/#organization","name":"LabCom - Comunica\u00e7\u00e3o e Artes","url":"https:\/\/labcom.ubi.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/","url":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png","contentUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png","width":1920,"height":573,"caption":"LabCom - Comunica\u00e7\u00e3o e Artes"},"image":{"@id":"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/labcom.ubi.pt\/","https:\/\/www.instagram.com\/labcom_ubi\/"]},{"@type":"Person","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a","name":"Beatriz Botelho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g","caption":"Beatriz Botelho"},"url":"https:\/\/labcom.ubi.pt\/en\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/posts\/5933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/comments?post=5933"}],"version-history":[{"count":0,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/posts\/5933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/media\/5934"}],"wp:attachment":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/media?parent=5933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/categories?post=5933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/tags?post=5933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}