{"id":5893,"date":"2009-07-04T15:01:15","date_gmt":"2009-07-04T15:01:15","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=5893"},"modified":"2022-10-07T15:32:13","modified_gmt":"2022-10-07T15:32:13","slug":"retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/","title":{"rendered":"RET\u00d3RICA EN LA EMPRESA: LAS HABILIDADES COMUNICATIVAS DEL DIRECTIVO EMPRESARIAL"},"content":{"rendered":"<article>\n<section id=\"ConteudosArea\">\n<div id=\"Conteudos\" class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-8 col-sm-8 col-xs-12\">\n<div class=\"itemCorpoLivro\"><\/div>\n<p><span class=\"itemCorpoLivro\">La comunicaci\u00f3n en la empresa es una cuesti\u00f3n tan actual como decisiva para el buen funcionamiento de \u00e9sta. As\u00ed, en este estudio, nuestro objetivo fundamental ha sido el de conocer las necesidades comunicativas de la empresa de nuestros d\u00edas y el tipo de instrucci\u00f3n que este tipo de organizaciones cree m\u00e1s conveniente, con la finalidad de elaborar una propuesta de formaci\u00f3n comunicativa que estuviera en consonancia con los par\u00e1metros caracterizadores resultantes.<br \/>\nEn consecuencia, el resultado de este libro ha supuesto una propuesta que deriva de planteamientos ling\u00fc\u00edsticos y ret\u00f3ricos sin obviar, en ning\u00fan caso, la necesaria interdisciplinariedad que requiere dicha formaci\u00f3n.<br \/>\nSe trata, por lo tanto, de un estudio que se caracteriza, fundamentalmente, por su actualidad, inter y transdisciplinariedad, al tiempo que se establece como real y completa, m\u00e1s all\u00e1 de simples propuestas que se centran en la exposici\u00f3n de una serie de normas o reglas sin m\u00e1s fundamento te\u00f3rico.<\/span><\/p>\n<p class=\"style2\"><span class=\"style2\">Pre\u00e7o da edi\u00e7\u00e3o impressa:\u00a0<\/span>\u20ac 15<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>La comunicaci\u00f3n en la empresa es una cuesti\u00f3n tan actual como decisiva para el buen funcionamiento de \u00e9sta. As\u00ed, en este estudio, nuestro objetivo fundamental&hellip;<\/p>","protected":false},"author":2,"featured_media":5894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-5893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livro-comunicacao","category-publicacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RET\u00d3RICA EN LA EMPRESA: LAS HABILIDADES COMUNICATIVAS DEL DIRECTIVO EMPRESARIAL - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RET\u00d3RICA EN LA EMPRESA: LAS HABILIDADES COMUNICATIVAS DEL DIRECTIVO EMPRESARIAL - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"La comunicaci\u00f3n en la empresa es una cuesti\u00f3n tan actual como decisiva para el buen funcionamiento de \u00e9sta. As\u00ed, en este estudio, nuestro objetivo fundamental&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/labcom.ubi.pt\/en\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/\" \/>\n<meta property=\"og:site_name\" content=\"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/labcom.ubi.pt\/\" \/>\n<meta property=\"article:published_time\" content=\"2009-07-04T15:01:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T15:32:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110818-maria_del_mar_comunicacion_2009.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"175\" \/>\n\t<meta property=\"og:image:height\" content=\"252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Botelho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Botelho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/labcom.ubi.pt\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/labcom.ubi.pt\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/\"},\"author\":{\"name\":\"Beatriz Botelho\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a\"},\"headline\":\"RET\u00d3RICA EN LA EMPRESA: LAS HABILIDADES COMUNICATIVAS DEL DIRECTIVO EMPRESARIAL\",\"datePublished\":\"2009-07-04T15:01:15+00:00\",\"dateModified\":\"2022-10-07T15:32:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/labcom.ubi.pt\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/\"},\"wordCount\":182,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/labcom.ubi.pt\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/06\/20110818-maria_del_mar_comunicacion_2009.jpeg\",\"articleSection\":[\"Livro Comunica\u00e7\u00e3o\",\"Publica\u00e7\u00e3o\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/labcom.ubi.pt\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/labcom.ubi.pt\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/\",\"url\":\"https:\/\/labcom.ubi.pt\/retorica-en-la-empresa-las-habilidades-comunicativas-del-directivo-empresarial\/\",\"name\":\"RET\u00d3RICA EN LA EMPRESA: LAS HABILIDADES COMUNICATIVAS DEL DIRECTIVO EMPRESARIAL - 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