{"id":5867,"date":"2010-07-11T14:57:06","date_gmt":"2010-07-11T14:57:06","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=5867"},"modified":"2022-10-07T15:21:20","modified_gmt":"2022-10-07T15:21:20","slug":"partilhar-saberes-saberes-para-compartir-volume-2-volumen-2","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/partilhar-saberes-saberes-para-compartir-volume-2-volumen-2\/","title":{"rendered":"PARTILHAR SABERES\/SABERES PARA COMPARTIR (VOLUME 2\/VOLUMEN 2)"},"content":{"rendered":"<div class=\"itemCorpoLivro\"><\/div>\n<p>\u201cQue pr\u00e1ticas de comunica\u00e7\u00e3o estrat\u00e9gica decorrem da emerg\u00eancia dos novos contextos sociais, culturais, est\u00e9ticos e \u00e9ticos decorrentes da contemporaneidade\u201d? Esta \u00e9 a quest\u00e3o central subjacente ao segundo volume da colect\u00e2nea de ensaios, editada em vers\u00e3o bilingue (Castelhano\/Portugu\u00eas) do projecto co-universit\u00e1rio, \u201cSaberes para Compartir\/Partilhar Saberes (do Departamento de Ci\u00eancias da Comunica\u00e7\u00e3o da Universidade Jaume I, de Castell\u00f3n, Espanha, e do Departamento de Comunica\u00e7\u00e3o e Artes da Universidade da Beira Interior de Covilh\u00e3, Portugal).<\/p>\n<p>Apresentam-se \u2013 muito sinteticamente &#8211; as tem\u00e1ticas integrantes desta obra.<\/p>\n<p>O ensaio de Francisco Javier G\u00f3mez Tar\u00edn (Universidade Jaume I) incide sobre as configura\u00e7\u00f5es subjacentes ao filme de cinema e publicit\u00e1rio. O artigo de Cristina Gonz\u00e1lez O\u00f1ate (Universidade Jaume I) reporta-se ao fen\u00f3meno do branding corporativo, com especial destaque para o que configura as estrat\u00e9gias de comunica\u00e7\u00e3o das esta\u00e7\u00f5es de televis\u00e3o em Espanha. Eduardo Camilo (Universidade da Beira Interior) prop\u00f5e um modelo que contribua para a sistematiza\u00e7\u00e3o dos fen\u00f3menos da narratividade publicit\u00e1ria. Annamaria Pal\u00e1cios (Universidade Federal da Bahia) ensaia o estatuto do \u2018n\u00e3o dito\u2019 relativamente \u00e0s abordagens da velhice na publicidade portuguesa. Raquel Cabral (Doutoranda da Universidade Jaume I) disserta sobre as modifica\u00e7\u00f5es que afectam ou afectar\u00e3o as pr\u00e1ticas de rela\u00e7\u00f5es p\u00fablicas. A reflex\u00e3o de C\u00e9lia Berreto (Doutoranda da Universidade da Beira Interior) incide sobre as transforma\u00e7\u00f5es ocorridas na publicidade inserida em ambiente hipermedi\u00e1tico. Herlander Elias (Universidade da Beira Interior) prop\u00f5e-se descrever algumas das pr\u00e1ticas mais actuais da publicidade relacionadas com a apropria\u00e7\u00e3o do espa\u00e7o publico.<\/p>\n<p><span class=\"style2\">Pre\u00e7o da edi\u00e7\u00e3o impressa:\u00a0<\/span>\u20ac 20<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cQue pr\u00e1ticas de comunica\u00e7\u00e3o estrat\u00e9gica decorrem da emerg\u00eancia dos novos contextos sociais, culturais, est\u00e9ticos e \u00e9ticos decorrentes da contemporaneidade\u201d? Esta \u00e9 a quest\u00e3o central subjacente&hellip;<\/p>","protected":false},"author":2,"featured_media":5868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-5867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livro-comunicacao","category-publicacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PARTILHAR SABERES\/SABERES PARA COMPARTIR (VOLUME 2\/VOLUMEN 2) - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/partilhar-saberes-saberes-para-compartir-volume-2-volumen-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PARTILHAR SABERES\/SABERES PARA COMPARTIR (VOLUME 2\/VOLUMEN 2) - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"\u201cQue pr\u00e1ticas de comunica\u00e7\u00e3o estrat\u00e9gica decorrem da emerg\u00eancia dos novos contextos sociais, culturais, est\u00e9ticos e \u00e9ticos decorrentes da contemporaneidade\u201d? 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