{"id":5576,"date":"2018-06-22T13:59:50","date_gmt":"2018-06-22T13:59:50","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=5576"},"modified":"2022-10-07T14:17:11","modified_gmt":"2022-10-07T14:17:11","slug":"introducao-a-retorica-no-sec-xxi","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/introducao-a-retorica-no-sec-xxi\/","title":{"rendered":"INTRODU\u00c7\u00c3O \u00c0 RET\u00d3RICA NO S\u00c9C.XXI"},"content":{"rendered":"
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A Ret\u00f3rica \u00e9 a disciplina que estuda o modo como comunicamos persuasivamente com os outros e est\u00e1 presente em tudo o que fazemos, desde comprar um seguro autom\u00f3vel, passado pelos an\u00fancios de publicidade at\u00e9 \u00e0 delibera\u00e7\u00e3o pol\u00edtica. N\u00e3o obstante ser, por vezes, reduzida a simples actividade empolada e oca, a Ret\u00f3rica \u00e9 essencial na vida democr\u00e1tica e pilar indiscut\u00edvel da sociedade civil. Ela \u00e9 uma contribui\u00e7\u00e3o incontorn\u00e1vel para o di\u00e1logo e o compromisso, sendo uma ferramenta indispens\u00e1vel para ajuizar n\u00e3o apenas a for\u00e7a da eloqu\u00eancia, mas tamb\u00e9m o rigor do racioc\u00ednio e da argumenta\u00e7\u00e3o.<\/span><\/p>\n<\/div>\n

Nesta\u00a0Introdu\u00e7\u00e3o \u00e0 Ret\u00f3rica no S\u00e9c. XXI<\/i>, Samuel Mateus apresenta os fundamentos da Ret\u00f3rica ao mesmo tempo que os integra nos desafios contempor\u00e2neos. Alargando o horizonte persuasivo da Ret\u00f3rica para al\u00e9m da eloqu\u00eancia e do discurso verbal, Mateus explica, de forma rigorosa, mas acess\u00edvel, a import\u00e2ncia que a Ret\u00f3rica assume hoje. Adoptando uma perspectiva comunicativa acerca da Ret\u00f3rica que se situa para l\u00e1 da sua estrita dimens\u00e3o hist\u00f3rico-filos\u00f3fica, Mateus salienta a vitalidade desta disciplina, seja na Ret\u00f3rica Mediatizada, na Ret\u00f3rica Visual, na Ret\u00f3rica Digital, seja ainda na Ret\u00f3rica do Sil\u00eancio.<\/div>\n
O livro encontra-se dividido em quatro partes: os Fundamentos da Ret\u00f3rica; o Sistema Ret\u00f3rico; Ret\u00f3rica e Comunica\u00e7\u00e3o; os Campos de Estudo da Ret\u00f3rica na Actualidade.<\/div>\n
Introdu\u00e7\u00e3o \u00e0 Ret\u00f3rica no S\u00e9c. XXI<\/i>\u00a0ir\u00e1 despertar o interesse nos estudantes de Ret\u00f3rica das mais diversas \u00e1reas (Ci\u00eancias da Comunica\u00e7\u00e3o, Filosofia, Estudos Cl\u00e1ssicos) mas tamb\u00e9m dos investigadores em Ret\u00f3rica, Filosofia da Linguagem, Teoria da Argumenta\u00e7\u00e3o, Comunica\u00e7\u00e3o Pol\u00edtica, Publicidade, Cr\u00edtica Liter\u00e1ria, Comunica\u00e7\u00e3o Digital ou Design de Jogos.<\/div>\n
<\/div>\n<\/div>\n
Pre\u00e7o da edi\u00e7\u00e3o impressa:\u00a0<\/span>\u20ac 14<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/article>","protected":false},"excerpt":{"rendered":"

A Ret\u00f3rica \u00e9 a disciplina que estuda o modo como comunicamos persuasivamente com os outros e est\u00e1 presente em tudo o que fazemos, desde comprar…<\/p>","protected":false},"author":2,"featured_media":5578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-5576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livro-comunicacao","category-publicacao"],"acf":[],"yoast_head":"\nINTRODU\u00c7\u00c3O \u00c0 RET\u00d3RICA NO S\u00c9C.XXI - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/introducao-a-retorica-no-sec-xxi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTRODU\u00c7\u00c3O \u00c0 RET\u00d3RICA NO S\u00c9C.XXI - 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