{"id":5409,"date":"2015-06-26T13:12:36","date_gmt":"2015-06-26T13:12:36","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=5409"},"modified":"2022-10-07T14:44:44","modified_gmt":"2022-10-07T14:44:44","slug":"designa-2014-desejo","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/designa-2014-desejo\/","title":{"rendered":"DESIGNA 2014 – DESEJO"},"content":{"rendered":"
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O tema inspirador da 4\u00aa edi\u00e7\u00e3o da DESIGNA consiste na rela\u00e7\u00e3o do Design com o Desejo.<\/span><\/p>\n

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A quest\u00e3o do Desejo surge nas pol\u00edticas p\u00fablicas dedicadas \u00e0s artes e \u00e0 ind\u00fastria de forma expl\u00edcita na sequ\u00eancia da necessidade de reagir \u00e0 concorr\u00eancia de produtos estrangeiros mais apetec\u00edveis aos consumidores. A diversidade da oferta de distintos produtos para a mesma fun\u00e7\u00e3o acrescenta \u00e0 qualidade intr\u00ednseca dos objectos a necessidade de distin\u00e7\u00e3o e de persuas\u00e3o em par\u00e2metros como sentido de perten\u00e7a, poder de compra, grupo social, g\u00e9nero e expectativa simb\u00f3lica. A sujei\u00e7\u00e3o ao Desejo \u00e9 uma tend\u00eancia pragm\u00e1tica e inexor\u00e1vel das din\u00e2micas capitalistas, em que se disputa a margem da liberdade de escolha e a express\u00e3o da individualidade. Sob a \u00f3ptica do Desejo, o Design vincula-se \u00e0 comunica\u00e7\u00e3o e media\u00e7\u00e3o, numa esp\u00e9cie de metaf\u00edsica do concreto em que a capacidade de criar, promover, consumir e usar bens e servi\u00e7os tende a recentrar a experi\u00eancia est\u00e9tica.<\/span><\/div>\n
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O apelo \u00e0 imagina\u00e7\u00e3o, quando n\u00e3o ao prazer, perpassa todos os dom\u00ednios do Design. Paradoxalmente, tais apelos almejam uma posi\u00e7\u00e3o de lealdade e de vincula\u00e7\u00e3o, a que nem as plataformas electr\u00f3nicas e os novos meios escapam.\u00a0O Desejo e a imagina\u00e7\u00e3o funcionam como processos elaborados de predica\u00e7\u00e3o que revelam o substracto cultural, a partir de um sem-n\u00famero de narrativas e de fic\u00e7\u00f5es, fontes de aprendizagem e de partilha de conhecimento.<\/p>\n

Tal cosmogonia, associada a um certo epicurismo da vida contempor\u00e2nea, \u00e9 pass\u00edvel de questionar as humanidades, mas tamb\u00e9m as vertentes mais tecnol\u00f3gicas do Design, trazendo pontos de vista cruzados sobre a pr\u00e1tica e a teoria do Design, mas tamb\u00e9m sobre a moral c\u00edvica e as pol\u00edticas do corpo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Pre\u00e7o da edi\u00e7\u00e3o impressa:\u00a0<\/span>\u20ac 22<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

O tema inspirador da 4\u00aa edi\u00e7\u00e3o da DESIGNA consiste na rela\u00e7\u00e3o do Design com o Desejo. A quest\u00e3o do Desejo surge nas pol\u00edticas p\u00fablicas dedicadas…<\/p>","protected":false},"author":2,"featured_media":5410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,10],"tags":[],"class_list":["post-5409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livro-artes","category-publicacao"],"acf":[],"yoast_head":"\nDESIGNA 2014 - DESEJO - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/designa-2014-desejo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DESIGNA 2014 - DESEJO - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"O tema inspirador da 4\u00aa edi\u00e7\u00e3o da DESIGNA consiste na rela\u00e7\u00e3o do Design com o Desejo. 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