{"id":408,"date":"2021-06-11T16:12:37","date_gmt":"2021-06-11T16:12:37","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=408"},"modified":"2023-01-20T14:18:13","modified_gmt":"2023-01-20T14:18:13","slug":"discurso-mediatico","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/discurso-mediatico\/","title":{"rendered":"DISCURSO MEDI\u00c1TICO"},"content":{"rendered":"<p><span class=\"itemCorpoLivro\">Este livro \u00e9 sobre a media\u00e7\u00e3o discursiva do mundo social exercida pelos dispositivos tecnol\u00f3gicos de media\u00e7\u00e3o simb\u00f3lica (Media). Por outras palavras, diz respeito \u00e0 natureza discursiva do poder dos Media, e o seu objectivo \u00e9 triplo: em primeiro lugar, clarificar o que podemos entender por discurso e definir as suas fronteiras. Em segundo lugar, introduzir o leitor \u00e0 variedade de teorias, correntes de pensamentos e conceitos que enquadram o Discurso Medi\u00e1tico. Em terceiro lugar, apresentar a metodologia necess\u00e1ria ao campo de estudos emergente chamado \u201cAn\u00e1lise do Discurso Medi\u00e1tico\u201d.<\/span><\/p>\n<div>Em seis pequenos cap\u00edtulos, com mais de 40 ilustra\u00e7\u00f5es, \u00e9 tra\u00e7ado um percurso pelos meandros do Discurso Medi\u00e1tico desde a defini\u00e7\u00e3o de Texto e Discurso, passando pela caracteriza\u00e7\u00e3o do Discurso Medi\u00e1tico, pelos princ\u00edpios intertextual e multimodal de constru\u00e7\u00e3o discursiva, pelos resultados das pesquisas lus\u00f3fonas que t\u00eam sido feitas nesta \u00e1rea (em especial sobre o discurso publicit\u00e1rio e o discurso jornal\u00edstico) e pela proposta de grelha de An\u00e1lise especialmente dedicada \u00e0 especificidade dos textos dos Media.<\/div>\n<div>Ao oferecer, de forma sucinta mas rigorosa, os principais pontos de refer\u00eancia para a identifica\u00e7\u00e3o e avalia\u00e7\u00e3o do Discurso Medi\u00e1tico, esta obra \u00e9 especialmente valiosa para os estudantes que, pela primeira vez, tomam contacto com a disciplina, e \u00fatil para os investigadores que nela encontram uma proposta metodol\u00f3gica para a sua an\u00e1lise.<\/div>","protected":false},"excerpt":{"rendered":"<p>Este livro \u00e9 sobre a media\u00e7\u00e3o discursiva do mundo social exercida pelos dispositivos tecnol\u00f3gicos de media\u00e7\u00e3o simb\u00f3lica (Media). Por outras palavras, diz respeito \u00e0 natureza&hellip;<\/p>","protected":false},"author":2,"featured_media":409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livro-comunicacao","category-publicacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DISCURSO MEDI\u00c1TICO - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/discurso-mediatico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DISCURSO MEDI\u00c1TICO - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Este livro \u00e9 sobre a media\u00e7\u00e3o discursiva do mundo social exercida pelos dispositivos tecnol\u00f3gicos de media\u00e7\u00e3o simb\u00f3lica (Media). 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