http:\/\/ojs.labcom-ifp.ubi.pt\/index.php\/ec\/about\/submissions<\/strong><\/a>)
\n2- An edited book by Evandro Oliveira & Gisela Gon\u00e7alves (Publisher tbc)<\/p>\n———————————————————————————————————————————————–<\/p>\n
Scientific Programme<\/strong><\/p>\nJuly 5th <\/sup><\/strong><\/p>\n17:30 |<\/strong> Registration opens<\/p>\nAutonomous University of Lisbon (UAL) main building – R. de Santa Marta 561150-140 Lisboa, Portugal\u00a0<\/strong><\/p>\n18:00 | <\/strong>Opening session (Sala dos Atos UAL) followed by a port of honour and informal get together<\/p>\nProf. Dr. Reginaldo Rodrigues de Almeida<\/strong><\/p>\nVice president of the Autonomous University of Lisbon and communication sciences department head<\/p>\n
Prof. Dra. Gisela Gon\u00e7alves<\/strong><\/p>\nLabCom Research Center board member, University of Beira Interior, past ECREA OSC chair and local organiser<\/p>\n
Prof. Dr. Evandro Oliveira<\/strong><\/p>\nECREA OSC chair, LabCom research associate, Autonomous University of Lisbon and local organizer<\/p>\n
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July 6th <\/sup><\/strong><\/p>\nUAL | <\/strong>Auditory 1<\/p>\n9h00 \u2013 10h30 | Session 1<\/strong><\/p>\n <\/p>\n
Panel | <\/strong>Activism and corporate purpose<\/p>\nChair: Gisela Gon\u00e7alves (LabCom and University of Beira Interior)<\/p>\n
<\/p>\n
Active citizenship, companies and purpose: the perspective of Spanish society<\/p>\n
Isabel Ruiz Mora, Bel\u00e9n Barroso & Alejandro \u00c1lvarez Nobell (<\/strong>University of Malaga)<\/p>\n <\/p>\n
Corporate purpose and its communication in small and medium-sized enterprises \u2013\u00a0How purpose orientation helps to achieve strategic communication goals<\/p>\n
Michael Johann, Daniel Ziegele, Leonie Beck, Tanja Graf, Xenia Grohmann, Leonard Landau, Christina Lehmann, Adrian Liehr, Friederike Rummeni, Laura Wettengel & Sabrina Zierer <\/strong>(University of Leipzig)<\/p>\n <\/p>\n
The PR Excellence Theory and the Strategic PR Model: Aegon Santander case study<\/p>\n
Matilde Almeida & Susana de Carvalho Sp\u00ednola <\/strong>(CAPP, ISCSP, University of Lisbon)<\/p>\n\u00a0<\/strong><\/p>\nThe impact of CEO Activism in Brand Reputation: the PROZIS case<\/p>\n
Alexandre Duarte <\/strong>(ICNOVA, Nova University Lisbon)<\/p>\n\u00a0<\/strong><\/p>\nCelebrity communication management and fan charitable participation: Towards the assimilation of symmetrical communication in entertainment public<\/p>\n
Loarre Andre Perez (<\/strong>DaLI Lab, University of Oklahoma)<\/p>\n <\/p>\n
Coffee break<\/strong><\/p>\n <\/p>\n
11h00 \u2013 12h30 pm | Session 2<\/strong><\/p>\n\u00a0<\/strong><\/p>\nPanel | <\/strong>Human rights, gender and public interest<\/p>\n\u00a0<\/strong><\/p>\nChair: Isabel Ruiz-Mora (ECREA OSC past chair and University of Malaga)<\/p>\n
\u00a0<\/strong><\/p>\nPortuguese women in the strategic communication industry: perceptions on gender equality dimensions<\/p>\n
Maria Jo\u00e3o Cunha, Carla Cruz & F\u00e1bio Anuncia\u00e7\u00e3o<\/strong> (CAPP, ISCSP, University of Lisbon)<\/p>\n\u00a0<\/strong><\/p>\nPublic Sector Communication and Gender Perspective. A Pilot Study on Social Media Practices of Italian Regions<\/p>\n
Marica Spalletta <\/strong>(Link Campus University), Gea Ducci <\/strong>(University of Urbino), Lucia D\u2019Ambrosi <\/strong>(Sapienza University of Rome), Camilla Folena <\/strong>(University of Urbino)<\/p>\n\u00a0<\/strong><\/p>\nCommunicating for change: Strategies used by Portuguese Feminists Groups \u2013 Success and Challenges<\/p>\n
Ana Sofia Pereira, S\u00f3nia Lamy, Carla Cerqueira & C\u00e9lia Taborda <\/strong>(CICANT, Lus\u00f3fona University, CICANT)<\/p>\n\u00a0<\/strong><\/p>\nWhen human rights are out of the game: an analysis of the silencing of national teams during the 2022 World Cup<\/p>\n
Fernando Rocha & Ricardo Morais<\/strong> (LabCom, University of Beira Interior)<\/p>\n\u00a0<\/strong><\/p>\nPublic Interest Communication and the Advocacy Strategies of Non-Profit organizations: The case of ODIF in Cape Verde<\/p>\n
Ana Barreto <\/strong>(ICNOVA, Nova University Lisbon), Nuno Brito <\/strong>(Autonoma University of Lisbon and ICNOVA)<\/p>\nLunch<\/strong><\/p>\n14h00 \u2013 15h00 | Keynote speaker<\/strong><\/p>\nThe normative imperative: Ethics<\/p>\n
Shannon A. Bowen <\/strong>(University of South Carolina)<\/p>\n <\/p>\n
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15:00 \u2013 16:30 | Session 3<\/strong>\u00a0<\/strong><\/p>\nPanel | <\/strong>Digital communication and public engagement<\/p>\nChair: Alessandro Lovari<\/strong> (ECREA OSC vice chair and University of Cagliari)<\/p>\n\u00a0<\/strong><\/p>\nChallenges of digital communication in universities’ role in society: analysis of social media posting strategy<\/p>\n
Ileana Zeler (<\/strong>Autonomous University of Barcelona), Paul Capriotti (<\/strong>Universitiy Rovira i Virgili), & Andrea Oliveira <\/strong>(University of Malaga)<\/p>\n\u00a0<\/strong><\/p>\nCorporate Lobbying on Sustainable Finance: How Financial Lobbying Drives Negative Engagement Behavior on Twitter<\/p>\n
Vesile Cinceoglu <\/strong>(University of Zurich), Matias Lievonen <\/strong>(University of Jyv\u00e4skyl\u00e4), & Nadine Strau\u00df <\/strong>(University of Zurich)<\/p>\n\u00a0<\/strong><\/p>\nOnline strategic health communication. Communicating skin-cancer prevention in Spain.<\/p>\n
\u00c1ngeles Moreno, <\/strong>Lara Jim\u00e9nez-S\u00e1nchez<\/strong> (University Rey Juan Carlos), & <\/strong>Ileana Zeler <\/strong>\u00a0<\/strong>(Autonomous University of Barcelona)<\/p>\n\u00a0<\/strong><\/p>\nNo Such Thing as Bad Publicity? Dialogic Shaping of AI Innovation by Companies, News, and Social Media<\/p>\n
Tessa Oomen, Jo\u00e3o Gon\u00e7alves & Lara Jim\u00e9nez-S\u00e1nchez (<\/strong>Erasmus University of Rotterdam)<\/p>\n\u00a0<\/strong><\/p>\nBehind the scenes of the matchmaking between private for-profit sector and cultural and creative sectors during pandemic<\/p>\n
Caterina Fo\u00e0 & Catarina Pessoa Godinho <\/strong>(CIES-ISCTE, University Institute of Lisbon)<\/p>\nCoffee break<\/strong><\/p>\n <\/p>\n
17h00 \u2013 18h30 | Short presentations session<\/strong><\/p>\nChair: Ileana Zeler<\/strong> (ECREA OSC vice-chair and University Autonomous of Barcelona)<\/p>\n\u00a0<\/strong><\/p>\nThe Paradox of CSR Communication: Best Practices to Combat the Paradox<\/p>\n
B\u00e1rbara Costa (<\/strong>Polytechnic Institute of Coimbra), & \u00a0Alexandra Leandro <\/strong>(CECS, University of Minho)<\/p>\n\u00a0<\/strong><\/p>\nEstrella Barrio-Fraile<\/strong> (Autonomous University of Barcelona)<\/p>\nDoctoral research on CSR in Spain: before and after the SDGs<\/p>\n
\u00a0<\/strong><\/p>\nWhen green is not green: The message of the awareness campaign against greenwashing, by the Portuguese Association for Consumer Protection (DECO PROTEST)<\/p>\n
C\u00e9lia Belim & Raphael Baptista <\/strong>(CAPP, ISCSP, University of Lisbon)<\/p>\n\u00a0<\/strong><\/p>\n30 years of scientific production on the role of CEOs in the institutional communication of organizations: bibliometric analysis from 1993-2022<\/p>\n
Giancarlo Saavedra-Chau & Paul Capriotti (<\/strong>Universitiy Rovira i Virgili)<\/p>\n\u00a0<\/strong><\/p>\nFrom Engagement to Activism: What publics are demanding of organisations<\/p>\n
Patr\u00edcia Dias <\/strong>(Catholic University of Lisbon) & Jos\u00e9 Gabriel Andrade <\/strong>(CECS, University of Minho)<\/p>\n\u00a0<\/strong><\/p>\nSolving challenges of\u00a0internal communication during the times of uncertainty\u00a0in public sector: the case study of Lithuanian ministry<\/p>\n
Vytautas Beniusis <\/strong>(Vilnius University)<\/p>\n\u00a0<\/strong><\/p>\nAn outlook on the role of employees in organizational communication: The power of microboundary-spanners<\/p>\n
Loarre Andre Perez, Kyoungmin Lee & Jeong-Nam Kim<\/strong> (DaLI Lab, University of Oklahoma)<\/p>\n\u00a0<\/strong><\/p>\n20h15 \u2013 Walking tour<\/strong><\/p>\nGathering at Rossio Square (near the fountain). The tour ends at the restaurant<\/strong>.<\/strong><\/p>\n\u00a0<\/strong><\/p>\n21h30 | Conference Dinner <\/strong><\/p>\nRestaurante Atalho Real \u2013 Cal\u00e7ada do Patriarcal, 40.<\/p>\n
\u00a0<\/strong><\/p>\nJuly 7th<\/sup><\/strong><\/p>\nUAL | <\/strong>Auditory 1<\/p>\n10h00 \u2013 11h30 | Session 4<\/strong><\/p>\nPanel | <\/strong>Public communication and public participation<\/p>\nChair: S\u00f3nia Pedro Sebasti\u00e3o<\/strong> (CAPP, ISCSP, University of Lisbon)<\/p>\n\u00a0<\/strong><\/p>\nThe challenges of communicating the Italian Recovery Plan: Investigating models, strategies, practices, and rhetorics.<\/p>\n
Francesca Comunello <\/strong>(University of Rome), Alessandro Lovari <\/strong>(University of Cagliari), Alessandro Marinelli & Leonardo Piromelli <\/strong>(University of Rome)<\/p>\n\u00a0<\/strong><\/p>\nUniversity Fourth Mission and nowadays society. Ethic imperative and relational challenges in the context of high education in Italy<\/p>\n
Lucia D\u2019Ambrosi, Valentina Martino & Paolo Brescia <\/strong>(Sapienza University of Rome)<\/p>\n <\/p>\n
Public Relations Role and Media Data Strategies Issued by Saudi Governmental Organizations During the Covid-19 Pandemic Crisis<\/p>\n
Mutaz\u00a0Alotaibi<\/b> <\/strong>(Cardiff University)<\/p>\n\u00a0<\/strong><\/p>\nSocial participation in public organization: a case study of Santa Catarina\u2019s Prosecutor Office (MPSC)| Access to justice, reduction of inequality and litigation gaps \u2013 the case of Israeli litigators<\/p>\n
Gisiela Klein <\/strong>(University of Coimbra) & Clerilei Bier<\/strong> (State University of Santa Catarina)<\/p>\n\u00a0<\/strong><\/p>\nNudge and thermalism: A theoretical reflection on developing communication strategies to enhance wellbeing<\/p>\n
Vera Antunes, Gisela Gon\u00e7alves & Cristina Estev\u00e3o (<\/strong>LabCom and NECE, University of Beira Interior).<\/p>\nCoffee break<\/strong> and
\n<\/strong><\/p>\n12h00 \u2013 13h00 | Professionals’ Hour <\/strong><\/p>\nModeration: Evandro Oliveira<\/strong> (ECREA OSC Chair, LabCom, Autonomous University of Lisbon)<\/p>\n <\/p>\n
In\u00eas Sim\u00f5es<\/strong>, president of APCE (Portuguese Association of Corporate Communication) and CCO for corporate communication, brand and organizational culture from the AGEAS group.<\/p>\n <\/p>\n
Paula Portugal Mendes<\/strong>, board member of the Global Alliance for PR and Communication Management<\/p>\n <\/p>\n
Marta Santos<\/b>, Executive Director and CSR Consultant of Sair da Casca (certified B Corp sustainability consultancy)<\/span><\/div>\n <\/p>\n
Lunch<\/strong><\/p>\n <\/p>\n
15h00 \u2013 16h30 | Session 5<\/strong><\/p>\nPanel | <\/strong>Trust and sustainability narratives<\/p>\nChair: Michael Johann<\/strong> (ECREA OSC Young Scholar, University of Ausgburg)<\/p>\n <\/p>\n
The sustainability narrative challenge: the Secil Group media framing in Portugal<\/p>\n
Andreia Melchiades Soares <\/strong>(CAPP, ISCSP, University of Lisbon)<\/p>\n <\/p>\n
Analysis of Institutional Communication strategies on Green Hydrogen in the Euro-Mediterranean Region<\/p>\n
Nazih Toubal<\/strong> (Autonomous University of Barcelona)<\/p>\n\u00a0<\/strong><\/p>\nNuclear energy as green? Analysis of the news media impact of the European Parliament’s declaration on the Complementary Delegated Act<\/p>\n
Riasat Muhammad Amir<\/strong> (Autonomous University of Barcelona)<\/p>\n\u00a0<\/strong><\/p>\nGoing Beyond Obligatory Disclosure – The Identity Projection of Public Agencies, As Invitation for Social Judgement<\/p>\n
Eva Kaponia <\/strong>(Nova University Lisbon)<\/p>\n\u00a0<\/strong><\/p>\nHabermas’s communicative action and the constructivist-relational theory as references for the communication of sustainability in organizations<\/p>\n
Lauralice Ribeiro & Paula Ribeiro<\/strong> (University of Coimbra)<\/p>\n\u00a0<\/strong><\/p>\nOne Thousand and One Days. Trustworthiness Perception in Startups and Emerging Brands: The Role of Brand Narrative, Story Doing, and Trust Triggers<\/p>\n
Nivea Heluey Morante<\/strong> (Autonomous University of Barcelona)<\/p>\n16:30 <\/strong>| Closing Ceremony and farewell drink<\/strong><\/p>\n———————————————————————————————————————————————–<\/p>\n
Pre-event<\/strong><\/h4>\nWorkshop on Digital Methods (max. 25 participants)<\/strong><\/h4>\n