{"id":30413,"date":"2022-07-26T09:23:55","date_gmt":"2022-07-26T09:23:55","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=30413"},"modified":"2022-09-07T14:47:12","modified_gmt":"2022-09-07T14:47:12","slug":"elsa-simoes","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/elsa-simoes\/","title":{"rendered":"Elsa Sim\u00f5es"},"content":{"rendered":"<p><strong>Professora Associada na Universidade Fernando Pessoa<\/strong><br \/>\n<strong>LabCom Researcher (UBI)<\/strong><\/p>\n<p>Professora Associada na Faculdade de Ci\u00eancias Humanas e Sociais da Universidade Fernando Pessoa, onde \u00e9 docente desde 1993. At\u00e9 ao ano letivo de 2020\/2021, foi Coordenadora do Departamento de Ci\u00eancias Empresariais e da Comunica\u00e7\u00e3o da UFP. Leciona as unidades curriculares de Escrita Publicit\u00e1ria II e Pr\u00e1ticas de Leitura e Cr\u00edtica (1+ ciclo de Ci\u00eancias da Comunica\u00e7\u00e3o) e Evolu\u00e7\u00e3o da Comunica\u00e7\u00e3o Publicit\u00e1ria (2\u00ba ciclo de Ci\u00eancias da Comunica\u00e7\u00e3o), entre outras disciplinas. \u00c9 doutorada em Lingu\u00edstica pela Universidade de Lancaster (2003), com tese intitulada Taboo in Advertising (orientada por Greg Myers e publicada em livro em 2008 pela editora John Benjamins) Investiga no dom\u00ednio das Ci\u00eancias da Comunica\u00e7\u00e3o (Publicidade, An\u00e1lise de Discurso, Discurso dos M\u00e9dia, Tradu\u00e7\u00e3o Intersemi\u00f3tica, Discurso Jornal\u00edstico). Publicou livros, cap\u00edtulos de livros e artigos na \u00e1rea das Ci\u00eancias da Comunica\u00e7\u00e3o em editoras e revistas acad\u00e9micas nacionais e internacionais de refer\u00eancia. Entre as suas publica\u00e7\u00f5es incluem-se: \u2018Advertising the Medium\u2019 In Intermediality and Storytelling (de Gruyter, 2010); \u2018Advertising and Discourse Analysis\u2019 In The Routledge Handbook of Discourse Analysis (Routledge, 2011) \u2018Language of Advertising\u2019 In The Routledge Companion to English Studies (Routledge, 2014) \u2018Crude and Taboo Humour in Television Advertising\u2019 In Taboo Comedy (Palgrave Macmillan, 2016) \u2018Factuality and Fictionality in Advertisements\u2019 In Narrative Factuality (De Gruyter, 2019).<\/p>\n<p><strong>Academic Curriculum:<\/strong> <a href=\"https:\/\/www.cienciavitae.pt\/\/pt\/E91E-22B7-35A1\">https:\/\/www.cienciavitae.pt\/\/pt\/E91E-22B7-35A1<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Professora Associada na Universidade Fernando Pessoa Investigadora LabCom (UBI) Professora Associada na Faculdade de Ci\u00eancias Humanas e Sociais da Universidade Fernando Pessoa, onde \u00e9 docente&hellip;<\/p>","protected":false},"author":2,"featured_media":30405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,15],"tags":[],"class_list":["post-30413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doutorados","category-pessoas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Elsa Sim\u00f5es - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/elsa-simoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elsa Sim\u00f5es - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Professora Associada na Universidade Fernando Pessoa Investigadora LabCom (UBI) Professora Associada na Faculdade de Ci\u00eancias Humanas e Sociais da Universidade Fernando Pessoa, onde \u00e9 docente&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/labcom.ubi.pt\/en\/elsa-simoes\/\" \/>\n<meta property=\"og:site_name\" content=\"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/labcom.ubi.pt\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T09:23:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-07T14:47:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-764x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"764\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beatriz Botelho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beatriz Botelho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/\"},\"author\":{\"name\":\"Beatriz Botelho\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a\"},\"headline\":\"Elsa Sim\u00f5es\",\"datePublished\":\"2022-07-26T09:23:55+00:00\",\"dateModified\":\"2022-09-07T14:47:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#organization\"},\"image\":{\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg\",\"articleSection\":[\"Doutorados\",\"Pessoas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/\",\"url\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/\",\"name\":\"Elsa Sim\u00f5es - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\",\"isPartOf\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg\",\"datePublished\":\"2022-07-26T09:23:55+00:00\",\"dateModified\":\"2022-09-07T14:47:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/labcom.ubi.pt\/elsa-simoes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage\",\"url\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg\",\"contentUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg\",\"width\":1450,\"height\":1446},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/labcom.ubi.pt\/elsa-simoes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/labcom.ubi.pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Elsa Sim\u00f5es\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/labcom.ubi.pt\/#website\",\"url\":\"https:\/\/labcom.ubi.pt\/\",\"name\":\"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\",\"description\":\"Unidade de Investiga\u00e7\u00e3o Cient\u00edfica da Faculdade de Artes e Letras da Universidade da Beira Interior\",\"publisher\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/labcom.ubi.pt\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/labcom.ubi.pt\/#organization\",\"name\":\"LabCom - Comunica\u00e7\u00e3o e Artes\",\"url\":\"https:\/\/labcom.ubi.pt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png\",\"contentUrl\":\"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png\",\"width\":1920,\"height\":573,\"caption\":\"LabCom - Comunica\u00e7\u00e3o e Artes\"},\"image\":{\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/labcom.ubi.pt\/\",\"https:\/\/www.instagram.com\/labcom_ubi\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a\",\"name\":\"Beatriz Botelho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/labcom.ubi.pt\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g\",\"caption\":\"Beatriz Botelho\"},\"url\":\"https:\/\/labcom.ubi.pt\/en\/author\/beatriz\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Elsa Sim\u00f5es - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/labcom.ubi.pt\/en\/elsa-simoes\/","og_locale":"en_US","og_type":"article","og_title":"Elsa Sim\u00f5es - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","og_description":"Professora Associada na Universidade Fernando Pessoa Investigadora LabCom (UBI) Professora Associada na Faculdade de Ci\u00eancias Humanas e Sociais da Universidade Fernando Pessoa, onde \u00e9 docente&hellip;","og_url":"https:\/\/labcom.ubi.pt\/en\/elsa-simoes\/","og_site_name":"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","article_publisher":"https:\/\/www.facebook.com\/labcom.ubi.pt\/","article_published_time":"2022-07-26T09:23:55+00:00","article_modified_time":"2022-09-07T14:47:12+00:00","og_image":[{"width":764,"height":1024,"url":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-764x1024.jpg","type":"image\/jpeg"}],"author":"Beatriz Botelho","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Beatriz Botelho","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/#article","isPartOf":{"@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/"},"author":{"name":"Beatriz Botelho","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a"},"headline":"Elsa Sim\u00f5es","datePublished":"2022-07-26T09:23:55+00:00","dateModified":"2022-09-07T14:47:12+00:00","mainEntityOfPage":{"@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/"},"wordCount":245,"commentCount":0,"publisher":{"@id":"https:\/\/labcom.ubi.pt\/#organization"},"image":{"@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage"},"thumbnailUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg","articleSection":["Doutorados","Pessoas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/labcom.ubi.pt\/elsa-simoes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/","url":"https:\/\/labcom.ubi.pt\/elsa-simoes\/","name":"Elsa Sim\u00f5es - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","isPartOf":{"@id":"https:\/\/labcom.ubi.pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage"},"image":{"@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage"},"thumbnailUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg","datePublished":"2022-07-26T09:23:55+00:00","dateModified":"2022-09-07T14:47:12+00:00","breadcrumb":{"@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/labcom.ubi.pt\/elsa-simoes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/#primaryimage","url":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg","contentUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2022\/07\/Elsa-Simo\u0303es-1-1-e1770285765833.jpg","width":1450,"height":1446},{"@type":"BreadcrumbList","@id":"https:\/\/labcom.ubi.pt\/elsa-simoes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/labcom.ubi.pt\/"},{"@type":"ListItem","position":2,"name":"Elsa Sim\u00f5es"}]},{"@type":"WebSite","@id":"https:\/\/labcom.ubi.pt\/#website","url":"https:\/\/labcom.ubi.pt\/","name":"LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o","description":"Unidade de Investiga\u00e7\u00e3o Cient\u00edfica da Faculdade de Artes e Letras da Universidade da Beira Interior","publisher":{"@id":"https:\/\/labcom.ubi.pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/labcom.ubi.pt\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/labcom.ubi.pt\/#organization","name":"LabCom - Comunica\u00e7\u00e3o e Artes","url":"https:\/\/labcom.ubi.pt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/","url":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png","contentUrl":"https:\/\/labcom.ubi.pt\/wp-content\/uploads\/2021\/05\/LabCom_logo-1.png","width":1920,"height":573,"caption":"LabCom - Comunica\u00e7\u00e3o e Artes"},"image":{"@id":"https:\/\/labcom.ubi.pt\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/labcom.ubi.pt\/","https:\/\/www.instagram.com\/labcom_ubi\/"]},{"@type":"Person","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/person\/617550ce7f64e8a2ca3fdeb37ae2d25a","name":"Beatriz Botelho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/labcom.ubi.pt\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/605b66aaba7800f944c8f15a1c6fa7dd?s=96&d=mm&r=g","caption":"Beatriz Botelho"},"url":"https:\/\/labcom.ubi.pt\/en\/author\/beatriz\/"}]}},"_links":{"self":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/posts\/30413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/comments?post=30413"}],"version-history":[{"count":0,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/posts\/30413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/media\/30405"}],"wp:attachment":[{"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/media?parent=30413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/categories?post=30413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/labcom.ubi.pt\/en\/wp-json\/wp\/v2\/tags?post=30413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}