{"id":2209,"date":"2010-07-03T15:54:51","date_gmt":"2010-07-03T15:54:51","guid":{"rendered":"https:\/\/labcom.ubi.pt\/?p=2209"},"modified":"2022-10-07T15:22:06","modified_gmt":"2022-10-07T15:22:06","slug":"retorica-e-mediatizacao-as-industrias-da-persuasao","status":"publish","type":"post","link":"https:\/\/labcom.ubi.pt\/en\/retorica-e-mediatizacao-as-industrias-da-persuasao\/","title":{"rendered":"RET\u00d3RICA E MEDIATIZA\u00c7\u00c3O: AS IND\u00daSTRIAS DA PERSUAS\u00c3O"},"content":{"rendered":"<div class=\"itemCorpoLivro\"><\/div>\n<p>Ret\u00f3rica e mediatiza\u00e7\u00e3o nas ind\u00fastrias da persuas\u00e3o. De que modo os novos media contribuem para a persuas\u00e3o sobre produtos, marcas ou ideias pol\u00edticas? At\u00e9 que ponto a ret\u00f3rica mediatizada tem acompanhado a evolu\u00e7\u00e3o tecnol\u00f3gica e se adaptado \u00e0s novas ferramentas comunicacionais? Quais os actores e tem\u00e1ticas que sobressaem dessa an\u00e1lise? De que forma o jornalismo incorpora novas formas ret\u00f3ricas para se tornar mais eficiente? Estas e outras quest\u00f5es deram o mote \u00e0s III Jornadas de Ret\u00f3rica e Mediatiza\u00e7\u00e3o na Universidade da Beira Interior, dedicadas \u00e0s Ind\u00fastrias da Persuas\u00e3o, e que contaram com a participa\u00e7\u00e3o de investigadores nacionais, brasileiros e espanh\u00f3is. As actas dessas jornadas, que se re\u00fanem neste livro, apontam diferentes caminhos te\u00f3ricos para analisar as ind\u00fastrias persuasivas, em especial, no que concerne \u00e0s estrat\u00e9gias de assessoria de comunica\u00e7\u00e3o, \u00e0 persuas\u00e3o publicit\u00e1ria, \u00e0 ret\u00f3rica jornal\u00edstica e aos novos ambientes da persuas\u00e3o na Web.<\/p>\n<p><span class=\"style2\">Pre\u00e7o da vers\u00e3o impressa: <\/span>\u20ac 15<\/p>","protected":false},"excerpt":{"rendered":"<p>Ret\u00f3rica e mediatiza\u00e7\u00e3o nas ind\u00fastrias da persuas\u00e3o. De que modo os novos media contribuem para a persuas\u00e3o sobre produtos, marcas ou ideias pol\u00edticas? At\u00e9 que&hellip;<\/p>","protected":false},"author":2,"featured_media":2210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-2209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livro-comunicacao","category-publicacao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RET\u00d3RICA E MEDIATIZA\u00c7\u00c3O: AS IND\u00daSTRIAS DA PERSUAS\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/labcom.ubi.pt\/en\/retorica-e-mediatizacao-as-industrias-da-persuasao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RET\u00d3RICA E MEDIATIZA\u00c7\u00c3O: AS IND\u00daSTRIAS DA PERSUAS\u00c3O - LabCom - Laborat\u00f3rio de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Ret\u00f3rica e mediatiza\u00e7\u00e3o nas ind\u00fastrias da persuas\u00e3o. De que modo os novos media contribuem para a persuas\u00e3o sobre produtos, marcas ou ideias pol\u00edticas? 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