PUBLICAÇÃO DE COMUNICAÇÃO

Ethics and Society

This scholarly volume provides a comprehensive examination of the ethical and strategic dimensions of organisational and public communication in the contemporary era, characterised by digital transformation, global interconnectivity, and evolving societal expectations. Edited by Evandro Oliveira and Gisela Gonçalves, the book comprises chapters developed from presentations delivered at the OSC Interim Conference held in Lisbon, Portugal, in 2023. The contributions are authored by distinguished scholars in the field of ethics, offering rigorous analysis and innovative insights into critical topics such as artificial intelligence, corporate social responsibility, sustainability communication, and public relations within democratic frameworks. By integrating foundational theories with empirical case studies, Ethics and Society equips readers with ethical frameworks and practical tools to address the complexities of contemporary communication. The book is designed for academics, professionals, and policymakers, and it highlights how ethical communication can build trust, accountability, and foster societal progress in an interconnected world.

AUTHORS / EDITORS

Evandro Oliveira and Gisela Gonçalves (Eds)

COLLECTION

Livros de Comunicação

EDITION YEAR

2024

ISBN

978-989-9229-21-1

PUBLICAÇÃO DE COMUNICAÇÃO

Ethics and Society

AUTHORS / EDITORS

Evandro Oliveira and Gisela Gonçalves (Eds)

COLLECTION

Livros de Comunicação

EDITION YEAR

2024

ISBN

978-989-9229-21-1

Index

1. Ethics and Society: Challenges in Organisational and Public Communication - 9
Evandro Oliveira & Gisela Gonçalves

2. The Normative Imperative: Ethics - 35
Shannon A. Bowen

3. Adapting to the Challenges of Communication in the Digital Age: Ethical Principles for PR Practice in Germany - 47
Elke Kronewald

4. Ethical ISsues in the Contemporary Practice of Public Relations - 67
Gisela Gonçalves

5. Habermas’s Communicative Action and the Constructivist-Relational Theory as References for the Communication of Sustainability in Organisations - 81
Lauralice Ribeiro & Paula Ribeiro

6. University Fourth Mission and Social Impact. Ethic Imperative and Relational Challenges in the Context of High Education in Italy - 99
Lucia D’Ambrosi, Valentina Martino & Paolo Brescia

7. Decoding the CSR Communication Paradox: Strategies for Effective Engagement - 135
Bárbara Costa & Alexandra Leandro

8. Social Participation in Public Organisations: A Case Study of Santa Catarina’s Prosecutor Office (MPSC) - 169
Gisiela Klein & Clerilei Aparecida Bier

9. Public Sector Communication and Gender Perspectives. Social Media Practices of Italian Regions - 191
Marica Spalleta, Gea Ducci, Lucia D’Ambrosi & Camilla Folena

10. The Sustainability Narrative Challenge: The Secil Group - 235
Andréia Melchiades Soares

11. ‘This is Me’ – Says the Agency: A Multi-Method Case Study on the Projected Organisational Identity of Banco de Portugal - 275
Éva Kaponya

12. Governmental Public Relations Strategies: The Saudi Public Communication in Social Media during the Pandemic Crisis - 313
Mutaz Alotaibi & Susan Kinnear

Abstracts - 343

Authors - 357
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